DarshanaIf you use Google multiple times a day, there’s probably a lot you don’t know about the google search engine. If you’ve ever struggled to get the results you want, or just want to know a few inside tricks, the google search tips below will improve your Googling skills.
1. Use an Exact Phrase
Enclose your keywords within quotes and Google will do an exact phrase search.
- Use case
Find classes or training on direct sales. It can be any type of training or class, but it must contain “direct sales”. - Syntax
"[keyword 1] [keyword 2]" [keyword 3] - Example
2. Try Using… OR in search
Google will include all words from your search criteria unless you specify. By typing OR between your terms, Google will know it can look for one set of terms or the other. Capitalize OR, otherwise Google will assume it’s just part of your keyword.
- Use case
I’m looking for grilled recipes for either shrimp or scallops. - Syntax
[keyword 1] OR [keyword 2] - Example
grilled shrimp OR scallops
3. Google Search Exclude Word
Exclude a word from Google search by adding a minus sign in front of that word. This can be tricky, so let’s see it in practice…
- Use case
You’re looking for marketing automation tools, but you don’t want email marketing automation tools as a search result. Let’s have Google exclude the word “email”. - Syntax
-[keyword to exclude] [keyword to include] - Example
-email marketing automation tools
4. Find all Words in a Text Block
Use Google’s allintext: syntax to search only a site’s body text and ignore links, URLs, and titles.
- Use case
Let’s find information on Inbound Marketing conference in 2019. - Syntax
allintext:[keywords] - Example
allintext:inbound marketing conferences 2019
5. Find Words Within Text + Title + URL, etc.
Find web pages where your search terms are in different locations. Ie – in the page body text, page title, URL, etc. For this use intext: before your keywords.
- Use case
You’re looking for an article on the health benefits of running - Syntax
intext:[keywords] - Exampleintext:health benefits running
NOTE: Google will search for “health” only in the body text where “benefits running” can be a results criterion for body text, page title and URL.
6. Google Search in a Title (one word)
Search for a word inside a web page title, and another set elsewhere on the web page. For this you’d blend intitle: into your search query.
- Use case
You’re looking for marketing blogs that use the word inbound in the title. - Syntax
[keywords 1] intitle:[keywords 2] - Example
marketing blogs intitle:inbound
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7. Google Search in a Title (all multiple words)
Search within a web page title for all words in your query, use allintitle: before our search words.
- Use case
You’re looking for an article for the best Thai restaurants in Chicago. - Syntax
allintitle:[keywords] - Example
allintitle:bestthai food in chicago
8. Search Within in a URL
Searching for keywords inside a URL is easy using allinURL.
- Use case
You’re looking for an article on “SEO competitor research” and want to restrict search results to URLs that contain your keywords. - Syntax
allinURL:[keywords] - Example
allinURL:seo competitor research
9. Search Within a Website
Search for a word within a website – use the site: syntax in front of the website URL, followed by your search term. This will restrict search results to that website only.
- Use case
You’re looking for the abbreviation for the New York Stock Exchange only on the New York Times website. - Syntax
site:[website URL] [keywords] - Example
site:nytimes.com nyse
FYI – Use this tip for searching within websites even if they don’t have an organic search function.
10. Google Search Similar Words
Google search for similar keywords or phrases we’ll use the ~ sign to get synonyms related to your query.
- Use case
Return exact results for direct marketing along with words similar to strategies, like tips and best practices. - Syntax
"[keywords]" ~[keyword synonym] - Example
“direct marketing” ~strategies
Source: coforge
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