DarshanaSearch Engine Optimization, or is something essential for a website. We all use search engines (Google, Yahoo, Bing) to find what we want. In that case In that case SEO keywords doing a lot of great work
For example, if we go to Google, type a keyword and hit search, it will show us a list of websites that match the keyword we entered. At the top of that list are the high ranked websites. When we go to the bottom of that list, we are shown low ranked websites. Many factors influence a website to rank.
- A Secure and Accessible Website
- Page Speed (Including Mobile Page Speed)
- Mobile Friendliness
- Domain Age, URL, and Authority
- Optimized Content
- Technical SEO
- User Experience (RankBrain)
- Links
- Social Signals
- Real Business Information
If you want to make SEO your website, there are a few things you need to do. SEO is not a very simple thing.
First, we need to do is keyword research; we need to find less competitive keywords. That’s because Search engines like Google and Bing get around 5.6 billion searches a day. So if we find less competitive keywords, we can go back to the average ranking score in Google search. Keywords are just one factor in a website’s ranking.
There are three types of SEO keywords.
- Short-tail Keywords
- Mid-tail Keywords
- Long-tail Keywords
Short-tail Keywords
Short tail keywords are search phrases with only one or words. Their length makes them less specific than searches with more words. “Egg” (1 word) is an example of a short tail keyword, whereas “Make scrambled eggs fluffy” (4 words) is a long-tail keyword.
Mid-tail Keywords
Medium tail keywords are the best of both worlds. They have some specificity in them, so their competition isn’t as high as short-tail keywords, but they still have some decent search volume.
As stated in the long tail keywords example, search engines are getting good at figuring out what people are searching for. So many times, they seem to automatically take a long-tail keyword and try to match it up with a medium tail keyword. So why not just start with a medium tail keyword?
Medium tail keywords still take a lot of work to rank well. The content you create has to be great, and you need to get inbound links to your content for search engines to pay attention to it. But focusing on a single medium tail keyword allows you to focus on that single piece of content instead of multiple parts, which should make that single piece of content more effective.
Long-tail Keywords
Long-tail keywords are very specific and usually contain more than three individual words. They also have very low competition and search volume.
Ranking highly for a specific keyword with low search volume doesn’t move the needle much in terms of traffic to your site.
This is where a now old-fashioned SEO technique took root.
Because search engines used to rely on specificity in the searches (looking for an exact match to the user’s query) many content creators and SEOs based their entire strategy on long-tail keywords.
For example:
“Where did the dinosaur extinction asteroid hit?”
would be a different long-tail keyword than,
“Where did the asteroid that killed the dinosaurs hit?”
which was also different than,
“Where did the dinosaur-killing asteroid hit?”
So SEO’s would create a web page for each of these terms. And crazy enough, it worked! Websites would rank for multiple iterations of the same long term keyword.
Many people getting into SEO now still hear these stories and think that long-tail keywords are the way to go. Unfortunately, this isn’t always correct.
These types of extended tail techniques no longer work like they used to.
The main reason these long-tail terms don’t work anymore is that search engines now see the three examples above as requesting the same thing. It doesn’t matter how its worded, search engines understand the intent of what searchers want.
So if you want to rank for a keyword related to where the dinosaur extinction asteroid hit, you’d better focus all of your attention on creating one great page about that topic, not multiple pages with different iterations of that long-tail keyword.
Informational Keywords
Informational keywords are keywords that are used to find information about a particular topic, person, product, or service. When searching for products or services, search engine users use Informational keywords to find (background) information to help them with their decision-making process.
Navigational Keywords
Navigational keywords are the words, phrases, abbreviations, and portions of domain names and URLs that web searchers use to go your website via the commercial web search engines.
Transactional Keywords
These are the keywords used when you need to make a purchase. (ex: Buy laptop online)
Short Keywords
Keywords are related to something that has become more popular in recent times. (TENET, Starlink) These keywords are temporary. These will drop after the trend is over.
LSI Keywords
LSI keywords are words and phrases that Google sees as semantically-related to a topic—at least according to many in the SEO community. If you’re talking about cars, then LSI keywords might be automobile, engine, road, tires, vehicle, and automatic transmission.
More articles…
Recent Comments